
SAE-REN
Identity, packaging and a beauty world built across products and places.
Independent brand design / Mariya Vasileva
New identities, considered refinements, packaging and the work that keeps a brand moving.
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52 projects
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Identity, packaging and a beauty world built across products and places.

A foundational identity and a connected set of product and lifestyle launch visuals.

A rebrand, its evolution and years of design for a sports technology business.

A personal identity, communication templates and website direction for functional medicine.

A historical identity system across packaging artwork, a company brochure and website design.
Historical identity & packaging

From a packaging brief to two years of brand design and applications.

A pre-launch pet wellness identity, packaging concepts and a 55-page brand reference.
Pre-launch identity & packaging concepts

A visual identity and guidelines for the team behind a land marketplace.

Hospitality guidelines and landing-page concepts connecting British refinement with a Miami Beach setting.

Electrolyte packaging and print artwork across cylindrical packs, sachets and sampler formats.

Identity and social strategy, broadening the story beyond treatment results.

Three existing beauty brands. Six InDesign brand books and decks.

A launched chocolate brand across printed cartons, retail displays and website design.

A restrained identity across supplement bottles, workout sachets and brand guidelines.

A sports headwear identity across product mockups, guidelines and digital design.

A supplied identity and outline developed into practical guidelines, creative applications and digital examples.

A product catalog prepared for print, with clear layouts for natural health products.

Floral artwork for the Victorinox Classic Swiss Army Knife, chosen by public vote and produced for the 2021 limited edition.

A renewed identity, print-ready packaging and technical communication for a Slovenian biotechnology company.

An orange-led identity and packaging system for Open Nutrition.

Ongoing campaign, landing-page and seasonal retail design within Beautique’s existing identity.

An identity and modular graphic language for a UK consultancy, carried into service icons, templates and digital layouts.

A geometric identity and communication system for a UK modular housing concept.

Distinct identities for four US properties, with shared visual principles and a proposed parent-brand refresh.

A New Zealand popcorn identity and flavor-led packaging family, supported by visual guidelines.

Identity and can-packaging design for a sparkling juice brand, extended into product and print presentations.

A supplied brand name developed into a supplement identity, production label artwork and custom product visuals.

A history-media identity built for recurring digital publishing, with portrait marks, logo variants and visual guidelines.

Product visualization for a cosmetics range, pairing gold packaging with contrasting light and settings.

Supplement packaging and product mockups across cartons, sachets and campaign compositions.

Packaging and custom product renders across a colorful hydration range.

A Swiss creative-coaching identity, extended into product visuals, a landing-page concept and social applications.

A character-led identity and digital design for a UK recruitment agency specializing in luxury real estate.

Catalog and collection communication across editorial layouts and supporting print.

Jersey graphics, identity rules, icons and website design developed as a connected system.

Apparel graphics, technical artwork and custom 3D visuals across clothing and accessories.

A visual identity for a creative-economy initiative, demonstrated through guidelines and digital applications.
Password requiredPrivate project. Brand identity, packaging and product presentation. Available by invitation.
Password requiredPrivate project. Brand identity, packaging and product presentation. Available by invitation.
Password requiredA jury-recognized connected-bottle concept, presented to Coca-Cola Germany.
Jovoto / Original concept · Password required
Password requiredA Jury Award-winning banking concept connecting predictive analytics and virtual reality.
Jovoto / Original 2016 concept · Password required
Password requiredA client-selected camera concept that led to the invitation-only Child Guard development.
Jovoto / Original concept · Password required
Password requiredAn upcycling concept and illustrated instruction system whose rights were purchased by the client.
Jovoto / Original concept · Password required
Password requiredA collaborative seasonal packaging concept across tree-shaped packs and gift formats.
Jovoto / Original concept · Password required
A private pasta-packaging concept for compact kitchens and flexible portions.
Jovoto / Original concept · Password required
Password requiredA collaborative communication concept for Vernel Perfume Pearls, developed with Pavlina K.
Jovoto / Original concept · Password required
Two invitation-only facial-care storyboard concepts exploring a personalized cleansing routine.
Jovoto / Original concept · Password required
Password requiredA selected merchandising concept that turns instant photographs into a wider brand experience.
Jovoto / Original concept · Password required
A private wet-seasoning concept for chefs, built around complementary flavor combinations.
Jovoto / Original concept · Password required
Password requiredA private design concept for a Renuzit cone air-freshener collection.
Jovoto / Original concept · Password required
Password requiredA hexagonal spatial system for travelers, designed for station halls, passages and platforms.
Jovoto / Original concept · Password required
Password requiredA mobile laundry-service concept connecting an app, dedicated trucks and a laundry base.
Jovoto / Original concept · Password required
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