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Pimp Your Gym / 2019–2020

From the identity.
Onto the jersey.

Jersey graphics, identity rules, icons and website design developed as a connected system.

Brand identity, garment graphics, guidelines, icons and website design.

The brief
Connect the brand identity, jersey graphics and website presentation.
My contribution
Brand identity, garment graphics, guidelines, icons and website design.
Deliverables
Jersey graphic mockups, logo and color rules, iconography and website layouts.
Jersey graphics / Original digital mockups.
Website design / Original jersey-configurator landing-page design.
Identity / Primary symbol and logotype relationships.
Guidelines / Original 2020 brand-book cover.

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