Willox / Technology / 2024
From a PowerPoint outline
to a working brand book.
A supplied identity and outline developed into practical guidelines, creative applications and digital examples.
Brand guidelines · Visual rules · Application examples
01 / The brief
A starting outline.
A reference people can use.
Willox came with a supplied identity and a barebones PowerPoint outline. The task was to turn that starting material into a coherent, useful and flexible brand book, including for people without a design background.
I developed the guideline design, visual rules and application examples. The work explains how to use the identity consistently while showing where texture, color and expressive graphics can introduce variation.
- Business / Context
- Technology / brand guideline development · Technology
- Timeframe
- 2024
- My role
- Brand guideline design and visual application examples, developed from the client’s initial outline.
- Deliverables
- Brand guidelines · Visual rules · Application examples
02 / Identity rules
Recognition,
in different settings.
Logo usage covers light and dark settings before exploring the mark as a creative canvas. These examples show how texture and color can change the expression while preserving the recognizable letterforms.
The work develops rules and application possibilities around the supplied identity.
03 / Color and type
A clear hierarchy.
A controlled palette.
Purple anchors the palette, with supporting neutrals and brighter accents. Typographic roles distinguish expressive headings from practical information, making the reference easier to navigate and apply.
The high-contrast combinations give the digital examples a consistent visual hierarchy.
04 / Application examples
From the reference
to the next format.
The shop-page example and box mockup put the rules into context. They show how the same identity can work on a screen and in a physical product presentation.
These are guideline application examples, included to make the handoff more useful than a list of isolated specifications.
From the client
“Mariya created a fantastic brand book for my company.”
William B.Willox