Blue Giraffe / UK / 2023
A different kind
of recruitment brand.
A character-led identity and digital design for a UK recruitment agency specializing in luxury real estate.
Visual identity · Brand guidelines · Website design · Brand applications
01 / The brief
A specialist agency.
A memorable first impression.
Blue Giraffe is a recruitment agency working in the luxury real-estate niche. The identity needed to connect a distinctive name with professional communication for that specialist market.
I developed the visual identity, guidelines, website design and supporting applications. The recurring giraffe character creates recognition, while a clear typographic system gives the brand a more practical framework for its messages.
- Business / Context
- Recruitment / luxury real estate · UK
- Timeframe
- 2023
- My role
- Visual identity, logo design, brand guidelines, website design and communication applications.
- Deliverables
- Visual identity · Brand guidelines · Website design · Brand applications
02 / The character
Personality,
with a clear anchor.
The giraffe makes the name visible and gives the identity an immediately recognizable character. Close-up, framed and suited treatments offer different ways to use it within the same visual world.
This recurring subject gives new compositions a familiar anchor.
03 / Visual system
Blue at the center.
Room for variation.
Several blues connect the character and the brand name, supported by teal, pink, cream and charcoal. Raleway and Bitter provide contrasting roles for display and supporting information.
The rules let a playful visual idea carry more structured, professional content.
04 / Communication
One visual language,
across the touchpoints.
Repeated wordmarks turn the typography into a graphic layer, while the seasonal visual adapts the giraffe to a holiday setting. Both extend recognizable parts of the identity into new compositions.
These selected original application designs show the range of the visual system.
05 / Website design
The character,
on screen.
The homepage places a large giraffe image alongside the agency’s introduction, navigation and calls to action. The layout connects the character-led identity with the practical information a visitor needs to find.
From the client
“Thank you so much Mariya, you went above and beyond my expectation and I love the result!!”
Will G.Blue Giraffe Recruitment