Silo No.8 / UK / 2021
A modular idea.
A spatial identity.
A geometric identity and communication system for a UK modular housing concept.
Brand identity · Brand guidelines · Communication design · Digital direction
01 / The brief
An architectural concept,
with a recognizable identity.
Silo No.8 was a modular housing concept. Its identity needed to introduce the idea clearly and carry through the materials used to explain and present it.
I developed the visual identity, guidelines and supporting communication layouts. The core relationship is between a spatial, geometric symbol and a widely spaced wordmark, with restrained color and typography supporting the wider presentation.
- Business / Context
- Modular housing / architecture concept · UK
- Timeframe
- 2021
- My role
- Visual identity, brand guidelines, communication layouts and presentation direction.
- Deliverables
- Brand identity · Brand guidelines · Communication design · Digital direction
02 / Identity
Geometry and spacing,
working together.
The line-based cube brings an architectural reference into a compact symbol. Its repeated geometry gives the identity a direct connection to the modular idea, while the open wordmark creates a quieter supporting signature.
The name presentation explains the thinking associated with SILO. The selected boards connect that verbal starting point with the logo system.
03 / Communication
From a mark
to working materials.
The guideline examples show how weight, spacing and hierarchy change between display statements and supporting text. This makes the reference itself an example of applying the identity.
Stationery extends the symbol, wordmark and palette into a familiar business format, demonstrating how the architectural concept can be presented consistently.
04 / Presentation
An identity,
introduced in motion.
The retained frame comes from the original identity presentation. It brings the symbol and name together in a compact lockup, with enough space for the geometry to remain clear.
This study documents the brand and communication work for the housing concept.
From the client
“Mariya was a pleasure to work with and the work produced was exquisite.”
Jason E.Co-founder, Silo No.8