Horizons Asset Management / USA / 2023–2024
Four properties.
A connected portfolio.
Distinct identities for four US properties, with shared visual principles and a proposed parent-brand refresh.
Visual identity · Logo systems · Brand guidelines · Brand applications
01 / The brief
Individual properties.
One portfolio to coordinate.
Horizons Asset Management needed identities for Courtyard Townhomes, Townhomes at Bexley Creek, Courtship Village and Kingswood Court. Each property needed its own recognizable name and character within a related portfolio.
I developed the property logos, palettes, typography and communication applications. A separate refresh for the parent company was proposed to bring its identity into closer alignment with the property work.
- Business / Context
- Property management / four-property identity program · USA
- Timeframe
- 2023–2024
- My role
- Four property identities, logo systems, color and typography systems, communication applications and a proposed parent-brand refresh.
- Deliverables
- Visual identity · Logo systems · Brand guidelines · Brand applications
02 / Identity relationships
Distinct names.
A connected family.
The comparison board brings the four property identities together, making their differences and family relationships visible at once. Related type and architectural references create continuity without giving every property the same mark.
The parent-company direction is shown separately as a proposal, preserving the distinction between the property program and the proposed corporate refresh.
03 / Guidelines
A property identity,
ready for repeated use.
The Bexley Creek reference organizes the logo, palette, typography and application examples as one working identity. This gives future property communication a repeatable starting point.
The reference connects the individual mark to the materials in which it will be seen.
04 / Communication
A common framework,
across different formats.
Property imagery, recurring information and identity elements are organized into social layouts and digital presentations. These applications demonstrate how different messages can follow the same framework.
The signage mockups test the marks in property-sign formats, including their proportions, architectural imagery and name hierarchy.
From the client
“Those are really beautiful. Thanks Mariya!”
Ethan A.Horizon Asset Management