JD Consulting / UK / 2023–2024
Business consulting,
with room for personality.
An identity and modular graphic language for a UK consultancy, carried into service icons, templates and digital layouts.
Brand identity · Brand guidelines · Brand templates
01 / The brief
A consultancy with range.
An identity that can explain it.
JD Consulting works across organizational development, process improvement and growth strategy. The brand needed a professional identity with enough variety to communicate different services through a consistent set of materials.
I developed the visual identity, guidelines and application examples. A compact JD monogram provides the anchor; color, geometric shapes and service icons give the consultancy a broader vocabulary for presentations and recurring communication.
- Business / Context
- Business consulting / organizational development · UK
- Timeframe
- 2023–2024
- My role
- Visual identity, brand guidelines, templates and graphic applications.
- Deliverables
- Brand identity · Brand guidelines · Brand templates
02 / The identity
A clear anchor.
A coordinated palette.
The monogram gives the consultancy a direct, recognizable signature. The core-elements reference brings it together with the palette and client typefaces so the identity can be applied consistently.
Vivid color is balanced with clear information hierarchy, allowing the brand to feel expressive while still supporting business communication.
03 / The graphic language
Simple shapes.
Many combinations.
Circles, quarter circles and angled blocks can form a small detail or a full pattern. Using the same parts at different scales gives the identity variety without requiring a new graphic treatment for every format.
The service icons carry this palette into more functional information, helping distinguish the consultancy’s areas of work.
04 / Working applications
The system,
put to use.
Social templates and a website design example demonstrate the same shapes, service icons and typographic hierarchy in use. The rules connect the layouts while allowing the content to change.
The delivered guideline reference brings the identity and these application examples together for future communication.
From the client
“She interpreted my ideas brilliantly, creating a powerful and unique identity that exceeded my expectations.”
Jo DavisDirector, JD Consulting