Popped / New Zealand / 2020
Handcrafted popcorn,
with a flavor of its own.
A New Zealand popcorn identity and flavor-led packaging family, supported by visual guidelines.
Brand identity · Packaging design · Brand guidelines
01 / The brief
A handmade product.
A recognizable snack brand.
Popped was a handcrafted New Zealand popcorn brand with online delivery. It needed an identity and pack family that could communicate individual flavors while keeping the range recognizable together.
I developed the logo, packaging design and visual guidelines. The approach connects a simple popcorn-shaped mark with warm colors, flavor names, illustration and a product window that makes the snack itself part of the presentation.
- Business / Context
- Food / handcrafted popcorn · New Zealand
- Timeframe
- 2020
- My role
- Brand identity, logo design, packaging design and visual guidelines.
- Deliverables
- Brand identity · Packaging design · Brand guidelines
02 / The identity
A popcorn shape,
made into a mark.
The popcorn form makes the product category part of the mark. A fuller circular signature includes the handcrafted New Zealand message, while a compact version keeps the name clear in smaller applications.
These complementary formats give the packaging a consistent identity without forcing the same lockup into every space.
03 / The packaging
One family.
Different flavor cues.
The pack family repeats the logo position, flavor hierarchy and circular product window. Color and supporting illustrations distinguish flavors while the layout holds the range together.
The selected packaging presentations show the individual packs and their relationship as a family.
04 / The guidelines
The rules,
kept together.
The visual guideline excerpt connects the logo treatments, typography, packaging and supporting applications. It records the relationship between the identity and the pack layouts, giving future work a practical reference.
From the client
“Great Job by Mariya, good communication and always on time.”
Edrich A.Popped Popcorn NZ