Beautique / Singapore / 2024–2026
Beauty campaigns,
across screens and storefronts.
Ongoing campaign, landing-page and seasonal retail design within Beautique’s existing identity.
Campaign visuals · Landing-page design · Brand applications
01 / The brief
An established brand.
New campaigns and formats.
Beautique needed adaptable campaign materials for beauty e-commerce launches, landing pages and seasonal communication in Singapore. The work had to carry across desktop, mobile, social advertising and physical storefront formats.
My contribution was campaign and application design within the existing Beautique identity. I developed page layouts, reusable modules, advertising compositions and seasonal window presentations, keeping the relationship between these formats clear.
- Business / Context
- Beauty / e-commerce and retail communication · Singapore
- Timeframe
- 2024–2026
- My role
- Campaign visual design, landing-page design, brand templates and print applications within the existing Beautique identity.
- Deliverables
- Campaign visuals · Landing-page design · Brand applications
02 / Landing-page design
One campaign.
Different screen sizes.
The page design moves from a large campaign image into treatment information and calls to action. Desktop and mobile presentations show how the content hierarchy adapts to different widths.
Reusable modules create room for additional information while retaining consistent image scale, spacing and typography throughout the page.
03 / Social campaigns
A visual thread,
across the feed.
The advertising compositions reuse the campaign’s image treatment, palette and type hierarchy. This gives the campaign several visual entry points while connecting the ad to the page a visitor will see next.
The work demonstrates the relationship between campaign direction and the individual assets needed to present it.
04 / Seasonal applications
From the screen
to the storefront.
Christmas and Chinese New Year introduce different seasonal colors and imagery around the existing Beautique wordmark. The window presentations show how the communication changes when it moves from a screen to a storefront.
These applications extend the campaign work into print and retail formats.
From the client
“From the initial concept to the final result, she truly understood our vision and brought it to life.”
AdvaBeautique