G&Juice / North America / 2019–2020
A sparkling juice range.
A shared identity.
Identity and can-packaging design for a sparkling juice brand, extended into product and print presentations.
Brand identity · Can packaging · Brand applications
01 / The brief
Several flavors.
One recognizable range.
G&Juice was a CBD-infused sparkling juice brand. The identity needed to work across several flavors and connect the cans with supporting brand, digital and print communication.
I developed the identity and packaging system, with guidelines and application designs extending the same visual language beyond the can. The selected work shows the product family, lifestyle presentation and supporting brochure.
- Business / Context
- Food and beverage / CBD-infused sparkling juice · North America
- Timeframe
- 2019–2020
- My role
- Brand identity, can packaging, brand guidelines and supporting digital and print design, as credited in the original portfolio.
- Deliverables
- Brand identity · Can packaging · Brand applications
02 / The can range
A consistent can.
Individual flavors.
A repeated circular mark and consistent type hierarchy connect the cans as a range. Flavor color and product naming provide variation within that shared structure.
The packaging presentation brings the designs together, making the relationship between the individual flavors visible.
03 / Brand presentation
The product,
in a wider world.
The product presentations place the cans in lifestyle and graphic settings. Color, circular forms and product imagery carry the packaging language into a broader set of brand compositions.
This connects the identity to the way the range can be introduced beyond a single product image.
04 / Supporting communication
The same language,
on the page.
The brochure uses the same can imagery, flavor colors and circular graphic language to organize the range on the page. The repeated visual cues connect product explanation with the packaging identity.
From the client
“Every project is a pleasure with her. She has an amazing eye, perfect communication, fantastic ideas, I could go on and on.”
Genina B.Founder, G&Juice