Holveo / Switzerland / 2023

A brand for
human connection.

A Swiss creative-coaching identity, extended into product visuals, a landing-page concept and social applications.

Brand identity · Brand guidelines · Key visuals

Identity presentation / The Holveo wordmark.

01 / The brief

Connection as the subject.
An identity with a wider role.

Established in Switzerland in 2023, Holveo is a creative-coaching agency focused on communication and deeper connections between people. It needed an identity that could support both the agency and the presentation of its products.

I developed the logo system, visual guidelines and key visuals. The selected applications connect the identity with product presentations, including MyLoveAtlas and EpicDates, alongside landing-page and social mockups.

Business / Context: Creative coaching / communication and relationship products · Switzerland
Timeframe: 2023
My role: Visual identity, logo system, brand guidelines, key visuals and mockup presentations.
Deliverables: Brand identity · Brand guidelines · Key visuals

02 / The identity

A wordmark.
A connected monogram.

An interwoven monogram gives the identity a compact expression of connection. The fuller wordmark and combination mark provide alternatives for larger brand presentations and smaller signatures.

The logo family is supported by clear spacing and consistent relationships between its parts.

Original Holveo combination mark in cream on dark teal. — Logo artwork / Wordmark and monogram lockup.

Original Holveo monogram in cream on dark teal. — Logo artwork / The interwoven monogram.

03 / Visual rules

Restrained color.
A repeatable framework.

Dark teal, cream, black and warm gold tones give the identity a restrained visual foundation. Work Sans supplies a practical type family for supporting information.

The reference pages establish how these choices relate across different applications, giving the more expressive product scenes a consistent brand anchor.

Original Holveo palette guideline showing black, dark teal, cream and warm gold tones. — Guideline page / The original Holveo brand palette.

Original Holveo guideline page documenting Work Sans typeface weights and styles. — Guideline page / Work Sans typography.

04 / Brand applications

The identity,
in a product world.

The product visualizations present MyLoveAtlas and EpicDates in tactile settings, using the identity’s teal and gold palette. The scenes demonstrate how the brand can frame communication around these products.

A landing-page mockup and social examples carry the same palette and typographic hierarchy into digital formats.