BTRFLYLABS / 2023
From the pack.
Into the campaign.
Supplement packaging and product mockups across cartons, sachets and campaign compositions.
Packaging design and custom product mockups.
- The brief
- Develop packaging designs and mockups for BTRFLYLABS.
- My contribution
- Packaging design and custom product mockups.
- Deliverables
- Carton and sachet packaging layouts, product mockups and campaign visual compositions.
01 / Packaging
A connected set of formats.
The packaging examples apply the visual language to cartons and sachets. The images are presentation mockups rather than photographs of manufactured packs.
02 / Product visuals
Packaging as part of the image.
The product compositions extend the packs into campaign contexts. They demonstrate how the packaging supports the wider visual direction.
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