VKA / Flavor & fragrance / Singapore / 2024–2025
One company.
A shared identity.
A historical identity system connecting packaging, company literature and website design for an established flavor and fragrance business.
Identity consolidation · Packaging artwork · Editorial · Website design · Guidelines
01 / The brief
Established expertise.
One clearer expression.
The 2024–2025 engagement followed the merger of VK Aromatics and Creative F&F. Multiple inherited marks and disconnected materials needed a shared structure.
The commission brought identity, packaging, sales literature and website design together under the VKA master brand.
- Client / Market
- VKA · Singapore, Southeast Asia
- Years / Context
- 2024–2025 · Historical identity system
- My role
- Identity, packaging, editorial and website design
- Handoff
- Brand guidelines, packaging artwork and company brochure
02 / The identity
A master mark.
A wider visual vocabulary.
A purple wordmark anchors the system. Defined type roles and color proportions carry that structure across information-heavy layouts.
Botanical references connect the identity to ingredients. More expressive paper-craft imagery provides another register for brand communication.
03 / Packaging artwork
A repeatable structure.
Across the carton.
The template places brand, product and technical information within a consistent panel hierarchy. Botanical artwork moves around the pack while purple fields keep the master identity visible.
The artwork and format presentations show how that structure extends across carton sizes.
04 / Company brochure
Technical content.
A readable company story.
The 12-page company brochure organizes the business, its science and its product applications into a continuous editorial sequence.
Prepared in InDesign for print, it uses full-page imagery, purple information panels and recurring type styles to connect the sections.
05 / Website design
From brand language
to page design.
The website design carries the identity into page layouts, product navigation and company content. Purple navigation, editorial typography and ingredient imagery connect the individual screens.
These original Figma layouts show the About-page opening, homepage hero and expanded product menu.
06 / The handoff
Rules that connect
the individual pieces.
The original brand guidelines collect the identity rules, imagery, packaging and website examples in one reference for subsequent design and production work.
This case documents the system delivered in 2024–2025.
From the client
“Very professional, excellent project management and communication. She hits the mark right away and truly understands design.”
Barry P. · Partner, VKA