Tame Nutrition / Identity and packaging / UK / 2022–2023
A quieter identity.
A clear range.
Identity, packaging artwork and 3D visualization for a UK nutrition brand, connecting the bottle range with exploratory sachet concepts.
Brand foundation · Visual identity · Packaging · Production artwork · 3D visualization · Guidelines
01 / The brief
A complete identity.
Different kinds of products.
Tame Nutrition needed an identity and packaging for premium, convenient supplementation. The work covered the brand foundation, logo, packaging and guidelines.
The design connects the range through a shared structure, with room for different product names, information and formats.
- Client / Market
- Tame Nutrition · UK
- Timeframe
- 2022–2023
- My role
- Brand foundation, identity, packaging artwork, guidelines and 3D visualization
- Applications
- Bottle labels, sachet concepts and brand materials
02 / The identity
A name and a symbol.
The same visual language.
The geometric wordmark sits inside a simple frame. Its letterforms also form a compact, stacked symbol, giving the identity two complementary expressions.
Charcoal, wheat and warm brown establish the core palette. Josefin Sans and a controlled set of secondary colors are documented in the original guidelines.
Make the choices
work together.
The guidelines specify color roles and combinations, connecting the individual design choices to the wider identity.
03 / The packaging
Different products.
A familiar structure.
The bottle range shares a framed wordmark, prominent product name and a consistent place for supporting information.
The workout sachets explore how the same identity could extend into a smaller, portable format. These are packaging concepts; the bottle label was developed into production artwork.
Brand first, product name next, then the supporting details. The same order gives the range a recognizable rhythm.
04 / Production artwork and 3D
From the label layout
to the bottle.
The Vitamin D3 & K2 example pairs the bottle presentation with the label artwork developed for production. My role covered label design and artwork preparation against supplied specifications.
The 3ds Max bottle visualization adds another view of the packaging. The image below is a still from the original animation.
05 / The handoff
The system,
beyond the packaging.
The original guideline pages bring the identity, color relationships and application rules together. Stationery shows how the same language extends beyond the product range.
Explore the identity rules and the wider document overview below.
From the client
“An absolute professional: responsive, articulate and above all, very good at what she does!”
David T.Founder, Tame Nutrition