Strike Nutrition / Sports nutrition / UK & USA / 2023–2025
Different formats.
One clear range.
Packaging design for an electrolyte range, carrying a consistent hierarchy across cylindrical containers and single-serve sachets.
Packaging design · Range hierarchy · Production artwork
01 / The brief
A recognizable family.
Room for variation.
The range needed to connect everyday single-serve sachets with a larger cylindrical pack. Each format had to carry the same brand, product and flavor information within a different physical shape.
My work focused on packaging design: organizing the information, distinguishing variations and adapting the layout across the family.
- Client
- Strike Nutrition
- Markets / Years
- UK & USA · 2023–2025
- My role
- Packaging design, format adaptation and print artwork
- Formats shown
- Cylindrical packs, sachets, sampler carton and insert
02 / Production artwork
From design
to the dieline.
The commissioned work included production artwork for cylindrical packs, 65 × 110 mm sachets and a sampler carton. These original layouts show the full panels, dimensions and print guides.
The family continued with an orange-flavor extension and supporting printed material in 2025.
- 2023Original tubes & sachets
Two flavors across the first formats.
- 2024Sampler carton
A mixed-flavor presentation and new carton structure.
- 2025Orange extension & insert
Additional packaging artwork and consumer information.
Original packaging design and working artwork for these commissioned formats. Supplier proofing and final manufacturing approval are separate stages.
03 / The hierarchy
Fixed structure.
Distinct flavor cues.
The vertical STRIKE wordmark anchors the pack. A horizontal product name and compact information blocks give the front a clear reading order.
Color changes at the cap and flavor band create variation while the white field and typography keep the family connected.
Brand first.
A tall wordmark gives the narrow pack a strong vertical reference.
Color with a role.
Flavor accents change within a consistent layout.
Information in order.
The product name and supporting details sit in defined zones.
04 / Across formats
A smaller surface.
The same recognition.
The sachet condenses the hierarchy into a slim format. The wordmark, flavor color and product information remain connected to the larger pack.
The original presentations show the cylindrical pack and sachets together, then bring the single-serve format into a mixing composition.
From the container
to a single serving.
The relationship stays visible when the two formats appear together.
05 / In context
The pack,
part of a routine.
Hands, glasses and prepared drinks give scale and context to the packaging. The compositions keep the flavor colors prominent and the pack easy to identify.
From the client
“She understood the concept that I had in mind and brought it to life under a short time frame.”
Hamzah B. · Strike Nutrition