CRACAO / Artisan chocolate / Canada / 2019–2020

A little crack.
A complete world.

Brand identity, produced packaging and website design for a Canadian artisan chocolate brand, carried into shops and events.

Brand identity · Packaging design · Website design · Brand guidelines

Retouched photograph of the produced CRACAO dark, white and milk chocolate cartons, with gold foil details and chocolate visible through their windows. — Produced packaging / Retouched photograph of the three-variety range.

01 / The brief

An artisan product.
A world of its own.

Live Edge Chocolate began by making treats for family and friends. CRACAO gave its artisan chocolate a distinct product identity, with packaging and a website designed as parts of the same brand.

The work connected the name, visual identity, three chocolate varieties and their digital presentation.

Client / Market: Live Edge Chocolate · Canada
Timeframe: 2019–2020
My role: Brand identity, packaging design, website design and guidelines
The range: Dark chocolate, milk chocolate, and white chocolate with strawberry and rose

02 / In production

The finished range.
Out in the world.

The packaging was produced and used in shops and at events. These photographs show the finished cartons, filled products, gold foil details and branded displays.

Retouched photograph of finished CRACAO white chocolate packaging, with reflective gold foil and a clear product window, in front of the other two varieties. — Produced packaging / Retouched photograph of gold foil, folded cartons and the product window.

In use / Event display with finished products and a printed brand banner.

Archived photograph showing multiple finished CRACAO chocolate cartons arranged on a tiered wooden retail display. — Retail / The finished range on a shop display.

Archived Copper and Twine Artisan Boutique Instagram image showing the three produced CRACAO chocolate varieties on a retail shelf. — Retail / Original Copper + Twine Artisan Boutique post.

03 / The identity

A crack in the letter.
Facets across the brand.

A small break in the opening C makes the wordmark distinctive. The same detail becomes a compact circular symbol.

Angular fragments extend that idea into a wider visual language. Bronze, cream and chocolate tones connect the identity, packaging and website, with rose accents for the white chocolate variety.

Identity / The cracked C within the wordmark.

Original CRACAO circular symbol with a cracked white C on bronze. — Identity / The standalone symbol.

One company.
One product brand.

The original guidelines distinguish Live Edge Chocolate from CRACAO, keeping the company identity and product identity clear.

Brand architecture / Live Edge Chocolate and CRACAO.

04 / The packaging

One structure.
Three kinds of chocolate.

The cartons share the same brand position, angular composition and product window. Color gives each variety its own character: deep brown for dark chocolate, gold for milk, and rose for strawberry and rose.

The unfolded artwork brings the front design together with bilingual product copy and nutrition information.

Original product photograph of a printed CRACAO dark chocolate carton beside chocolate pieces and a coffee pot. — Product photography / The finished dark chocolate pack.

Original product photograph of the produced CRACAO milk chocolate carton in front of the white and dark chocolate varieties. — Product photography / The finished milk chocolate pack.

Original product photograph of the produced CRACAO white chocolate carton with strawberries, rose chocolate pieces and a decorative bowl. — Product photography / The finished white chocolate pack.

Packaging presentation / The original three-variety rotation.

Original CRACAO dark chocolate carton artwork with brown facets, gold outlines, product window, bilingual copy and nutrition information. — Packaging artwork / Dark chocolate 72% with sea salt.

05 / The website

From the carton
to the screen.

The website design carries the faceted artwork into a larger canvas. The homepage introduces the range, then gives each chocolate its own color and composition.

Story, gallery, vendor and distributor pages extend the experience beyond the product presentation.