CAPAURA / Sports headwear / UK / 2021
Keep your
head cool.
A sports headwear identity brought together through a distinctive symbol, a clear color system and coordinated product, print and digital presentations.
Brand identity · Visual guidelines · Product mockups · Website design
01 / The brief
A recognizable brand
for sports headwear.
CAPAURA needed an identity that could work on a product and support the way the brand was introduced. The work connected the mark, visual guidelines, presentation materials and website design.
Product mockups made the direction visible while the brand book documented how the identity should be used.
- Client / Market
- Holding Company Etienne & Co Ltd. · UK
- Timeframe
- 2021
- My role
- Brand identity, visual guidelines, mockups and website design
- Deliverables
- Identity assets, brand book, product and communication presentations
02 / The identity
One symbol.
Several ways to use it.
The looped symbol works with the spaced wordmark as the primary identity. A compact version gives it a smaller format for product and digital applications.
The original guidelines define the relationship between the elements and show how the mark can stand alone.
03 / The visual system
Warm color.
A clear framework.
Coral, yellow and dark teal give the identity its main color family. Lighter tones and neutrals extend it across different backgrounds.
Typography, color combinations and imagery guidance make the brand usable across communication materials.
04 / Applications
From a mark
to working materials.
The identity extends across business cards, stationery and presentation materials. These original digital mockups show the graphic system applied to different formats.
05 / Digital direction
The same brand,
on screen.
Website and social presentations carry the product imagery, typography and colors into digital communication. The landing-page design introduces the headwear through a focused product composition.
An identity and guidelines handoff, supported by original product mockups, communication materials and website design presentations.
From the client
“Brilliant communication throughout the process, and amazing work delivered in the end.”
Jason E.Founder, CAPAURA