Floss BeautyTwo documents
Beauty + wellness / Brand books & decks
Three brands.A clearer expression.
Identity refinement, brand consolidation and presentation design for Floss Beauty, Estate Cosmetics and Common Care.
One agency collaboration. A brand book and a brand deck for each brand, designed in InDesign.
Explore the projectEstate CosmeticsTwo documents
Common CareTwo documents
Six original documents. Explore selected pages in each brand chapter, or click a cover to enlarge.
- Engagement
- Agency collaboration
Three existing brands - My role
- Logo refinement, brand consolidation
Document design and layout - Deliverables
- Three brand books
Three brand decks - Format / Year
- Adobe InDesign
2024
An existing identity.A usable reference.
The starting material included existing logos, products, photography and brand information. The assignment was to bring that material into order and give each brand a clear, consistent presentation.
I vectorized and cleaned the supplied logos, corrected spacing, consolidated the visual identity and designed two complementary documents for each brand: a reference book and a brand deck.
Design & consolidation: Mariya Vasileva.
Source material: Existing identities, product imagery, photography and stock imagery supplied by the client.
01 / Color cosmetics
Floss Beauty
Floss already had a recognizable logo and a collection of product and beauty imagery. I cleaned the logo artwork and brought the existing material together in a brand book and a separate presentation deck.
Logo refinement · Color relationships · Visual reference · Product presentation
Brand book
Identity, visual rules and reference
Logo specification and application
1 / 3
Brand deck
Brand introduction and product presentation
Brand introduction
1 / 3
The book makes the identity rules accessible; the deck carries the same character into the brand and product story.Selected original pages · Click to enlarge
02 / Color cosmetics
Estate Cosmetics
For Estate Cosmetics, the work consolidated an existing identity into a structured reference, then carried its energetic character through a brand deck. Typography, color and product information form a clear hierarchy across both documents.
Logo cleanup · Color and type hierarchy · Brand documentation · Brand deck
Brand book
Identity, visual rules and reference
Logo specification and application
1 / 3
Brand deck
Brand introduction and product presentation
Brand character presentation
1 / 3
Product pages bring imagery, benefits and shade information into a consistent presentation.Selected original pages · Click to enlarge
03 / Hair care + wellness accessories
Common Care
Common Care called for a quieter editorial expression. The brand book organizes the identity and its visual references; the deck presents the wellness accessories through generous photography, clear product descriptions and a consistent information structure.
Logotype refinement · Identity reference · Editorial layout · Product information
Brand book
Identity, visual rules and reference
Logotype reference
1 / 3
Brand deck
Brand introduction and product presentation
Hair brush product presentation
1 / 3
A restrained visual language connects the reference document with the product-focused presentation.Selected original pages · Click to enlarge
Two documents.Different jobs.
Each brand received a pair of documents with a shared visual language. The identity reference and the presentation deck were designed around how the material would be read and used.
01 / Brand book
Define the visual reference.
Logo use, typography, color and image guidance are organized in a consistent, accessible document.
02 / Brand deck
Present the brand and products.
Brand information and product content are arranged into a coherent presentation, with each brand retaining its own character.
Identity refinement + document designLogo vectorization and spacing cleanup, brand consolidation, information hierarchy, editorial layout and InDesign document production.
Photography + product imageryPhotography, stock imagery and product images were supplied by the client. The selected pages show their organization and use within the documents.