Victorinox / Global program / 2020–2021
Dynamic Floral.
From open call to production.
Floral artwork for the Victorinox Classic Swiss Army Knife, chosen by public vote and produced for the 2021 limited edition.
Surface design · Pattern artwork · Competition design
01 / The brief
An established product.
Two sides for a new pattern.
I submitted Dynamic Floral to Victorinox’s open Patterns of the World competition through Jovoto. The brief was to create artwork for both sides of the 58 mm Classic Swiss Army Knife.
I used pink and blue floral artwork to give each side a distinct character while working within the existing knife format.
- Business / Context
- Product surface design / Classic Limited Edition 2021 · Global program
- Timeframe
- 2020–2021
- My role
- Competition surface-design artwork for the established Classic 58 mm format. Victorinox designed and manufactured the knife.
- Deliverables
- Surface design · Pattern artwork · Competition design
02 / Shortlist and public vote
One of 30 finalists.
One of ten winners.
Dynamic Floral was shortlisted among 30 designs from more than 1,000 submissions. A worldwide public vote then chose it as one of ten winning designs.
03 / The produced range
From artwork
to the collection.
Victorinox manufactured Dynamic Floral for the Classic Limited Edition 2021 collection. The collection photograph shows the finished knife, product reference 0.6223.L2107.