The Spencers Miami / USA / 2024
A Miami restaurant,
with a British accent.
Hospitality guidelines and landing-page concepts connecting British refinement with a Miami Beach setting.
Brand guidelines · Visual presentation · Digital design concepts
01 / The brief
A hospitality brief,
with a distinct sense of place.
The Spencers was a Miami Beach restaurant concept with a brief rooted in British refinement and Art Deco influences. The identity needed to feel at home in that setting across a brand presentation and early digital communication.
Working with the brand’s agency, I developed guideline presentations and landing-page concepts. The selected work connects the visual direction to a practical signup page, with desktop and mobile layouts.
- Business / Context
- Hospitality / restaurant concept · USA
- Timeframe
- 2024
- My role
- Brand-guideline presentation, supporting visual direction and landing-page concepts.
- Deliverables
- Brand guidelines · Visual presentation · Digital design concepts
02 / Guideline presentation
Graphic character,
across the chapter openings.
Refined serif lettering and decorative patterns bring the hospitality references into the brand-book presentation. The dark chapter openings give typography, pattern and supporting graphics a consistent editorial treatment.
These are original chapter-opening compositions. They show the visual character of the presentation; the detailed strategy remains outside this selection.
03 / Landing-page concepts
Two desktop directions.
A mobile layout.
The signup page gives an early visitor one clear action: join the list. An olive form panel stays central while marble, botanical shadows and a repeating decorative pattern create two distinct background directions.
Desktop and mobile compositions retain the same form hierarchy and visual references. These are historical design concepts for the restaurant project.
From the client
“Mariya is an extraordinary designer with a high level of talent and professionalism.”
Laurie S.Agency Owner