Bio-ReCell / EU / Slovenia / 2023–2024
Biotechnology,
clearly presented.
A renewed identity, print-ready packaging and technical communication for a Slovenian biotechnology company.
Brand identity · Brand guidelines · Packaging design · Brochure design
01 / The brief
Complex products.
A clear visual structure.
Bio-ReCell researches and develops cell-therapy technologies and systems. The company needed its identity, product packaging and scientific communication to present that technical work coherently.
I refined the visual identity and developed brand guidelines, packaging artwork and a brochure. The challenge was to establish a recognizable brand framework while giving technical product information enough structure and space.
- Business / Context
- Biotechnology / cell-therapy technologies · EU / Slovenia
- Timeframe
- 2023–2024
- My role
- Identity refinement, brand guidelines, packaging design and brochure design.
- Deliverables
- Brand identity · Brand guidelines · Packaging design · Brochure design
02 / Identity and rules
A renewed mark.
A repeatable system.
The logo rules connect the symbol and wordmark across light and dark applications. A controlled palette and type hierarchy provide a shared starting point for the packaging, technical brochure and professional digital profile.
Keeping these elements consistent lets the product information change between formats while the company remains recognizable.
03 / Communication
From product information
to a branded format.
The brochure needed to accommodate scientific material supplied by the client. The layouts separate headings, explanatory text and supporting visuals, giving a reader several ways into a technically dense subject.
A LinkedIn presentation carries that same hierarchy into a professional channel, extending the identity beyond the product box.
04 / Guidelines
The reference,
brought together.
The guideline reference brings the identity rules together for future work. Packaging files were prepared for print, with the client’s published feedback confirming that they printed correctly.
The delivered scope connected the renewed identity, product presentation and technical communication in one visual framework.
From the client
“The files she prepared for our product packaging were print-ready and it all went okay and printed correctly.”
Dr. Luka F.CEO, Bio-ReCell