TrueSHIELD / USA / 2023

From a name
to a supplement brand.

A supplied brand name developed into a supplement identity, production label artwork and custom product visuals.

Brand identity · Logo design · Brand guidelines · Packaging artwork · Product visualization

TrueSHIELD Lung Support bottle visualization on pale plinths against a blue sky with a hand holding a second bottle. — Product visualization / TrueSHIELD Lung Support packaging.

01 / The brief

A starting name.
A complete visual foundation.

TrueSHIELD was an American consumer-health startup developing natural supplement products. The client supplied the name and general direction, then needed a visual identity and packaging that could carry the brand into product communication.

I developed the logo, guidelines, label design and custom product visuals. The Lung Support product provides the main example of how the identity works across a bottle, its full label and different promotional settings.

Business / Context: Consumer health / supplements · USA
Timeframe: 2023
My role: Visual identity, logo design, brand guidelines, packaging artwork and custom product visuals.
Deliverables: Brand identity · Logo design · Brand guidelines · Packaging artwork · Product visualization

02 / Identity and rules

One identity.
Several color roles.

Dark blue gives the product a consistent foundation, with cyan and pink adding contrast and helping the key information stand apart. The typography separates the brand, product name and supporting information.

The logo and guideline pages document how these choices work together across different backgrounds and formats.

Guideline artwork / Logo and brand-mark presentations.

TrueSHIELD typography presentation on a pink field with type specimens and heading styles. — Guideline artwork / Typography and heading hierarchy.

TrueSHIELD color guide showing pink, dark blue, cyan and supporting colors. — Guideline artwork / Primary and supporting colors.

03 / Production artwork

The front panel,
within the full label.

The wraparound label has to work in two ways: as a recognizable front panel and as a continuous artwork containing the supporting product information. I developed the layout and production artwork around that format.

The presentation pairs the finished label design with its bottle visualization. Sensitive label detail stays blurred.

TrueSHIELD production-ready label presentation with the product front legible and sensitive label detail already blurred. — Production artwork presentation / Finished label presentation. Sensitive detail intentionally blurred.

04 / Product visuals

Different compositions.
The same product.

The custom product visuals give the pack several settings for presentation, from a hand-held composition to plinths, sky and floating-bottle arrangements. The recurring label, lighting and color relationships connect these variations.

These are product visualizations, used to demonstrate how the design can support communication beyond a flat artwork file.