BEAU SUSTAIN / HOME + LIFESTYLE / 2026
A natural touch.
A clearer brand.
A launch identity for lifelike artificial greenery, bringing warmth and clarity to the product, its packaging and its digital presentation.
Logo system · Visual identity · Imagery direction · Commerce visuals · Packaging direction
01 / THE BRIEF
Give the product
a point of view.
The brief was to create a recognizable home and lifestyle brand around artificial greenery, starting with an olive tree.
The direction needed to feel natural, warm and easy to use, with enough structure for packaging, product information and the first digital launch assets.
- Client
- Beau Sustain · Artificial greenery
- My role
- Identity and launch visual direction
- Applications
- Brand Story, A+ visuals and carton direction
- Handoff
- 27-page foundational brand guidelines
02 / VISUAL IDENTITY
A quieter frame
for the greenery.
A flexible wordmark and B/S symbol establish recognition across wide banners, compact icons and packaging panels.
Deep Olive and Warm Ivory give the brand a calm foundation. Manrope keeps product information clear, while Fraunces adds a warmer editorial note.
03 / THE PRODUCT STORY
Help people picture
it at home.
The imagery direction pairs product detail with room context: warm daylight, natural textures and a clear sense of scale.
The launch visuals follow a deliberate sequence, moving from the brand’s point of view into detail, setup, placement and care. Each image has a job in explaining the product.
A CONNECTED IMAGE SET
One direction.
Different questions answered.
Brand introduction, detail, shaping, scale and care share the same visual language while giving customers different kinds of information.
04 / PACKAGING DIRECTION
Two boxes.
Two different jobs.
The outer shipping carton stays functional and low-profile. The inner product box carries the customer-facing identity and brand line.
The direction uses a simple artificial-greenery structure that can accommodate trees, stems and flowers, with room for product-specific information.
These layouts establish the packaging approach. Final adaptation follows the supplier’s dielines, panel structure and print specifications.
05 / THE HANDOFF
A useful foundation
for the next application.
The foundational guidelines bring the logo system, palette, typography, imagery and launch application logic together.
They give the client a reference for applying the identity across the first product and for briefing future packaging, content and category work.
Identity assets
A flexible logo family and a defined color and typography system.
Launch visual direction
Brand Story and A+ imagery connected by one treatment and hierarchy.
Application reference
Carton direction, starter icon logic and guidance for future materials.
WHAT THE WORK ESTABLISHED
A recognizable brand.
A connected first launch.
A shared visual foundation across the identity, product story and packaging direction, documented so the client could carry it into future materials.