Ginger Cognac / 2024
Where creativity
meets craftsmanship.
A visual identity for a creative-economy initiative, demonstrated through guidelines and digital applications.
Visual identity · Logo design · Brand guidelines · Application mockups
01 / The brief
A creative initiative.
A coordinated way to present it.
Ginger Cognac brought together themes of innovation, entrepreneurship and cultural diversity. The creative-economy initiative needed an identity that could express that combination across its brand presentation and digital communication.
I developed the logo and visual guidelines, with website and social mockups demonstrating the system. The work pairs a compact geometric signature with restrained color, contrasting typography and more expressive imagery.
- Business / Context
- Creative economy / culture and entrepreneurship
- Timeframe
- 2024
- My role
- Visual identity, logo design and brand guidelines, with website and social application mockups.
- Deliverables
- Visual identity · Logo design · Brand guidelines · Application mockups
02 / The identity
A compact symbol.
A flexible signature.
Layered square forms create a compact signature that can change with its background. The relationship between the shapes remains consistent across the variants, giving the identity a clear anchor at different scales.
03 / Color and typography
A restrained palette.
An expressive contrast.
The palette combines charcoal, blue, brown and pale neutrals. Color proportions keep these tones coordinated, while Jura and Lato separate the more expressive headings from supporting information.
The selected pages turn the identity into a repeatable reference for future communication.
04 / Digital applications
The identity,
put into context.
The homepage mockup introduces the initiative through a clear headline, expressive imagery and visible actions. Social examples extend the same colors and type hierarchy into a recurring content format.
These are design applications of the guideline system, showing how the identity can move from its reference pages into communication.
From the client
“She truly understood my vision and transformed it into a stunning visual identity for my new brand.”
Ammara K.Ginger Cognac