LandSale / United Kingdom / Brand identity
An identity withroom to grow.
A land-inspired logo, a natural palette and a practical visual system for a new property marketplace.
Designed in 2024. Launched by the LandSale team in 2026.
Explore the project
A foundation for what comes next.
A visual language rooted in land.
- Client / Sector
- LandSale
Land + property marketplace - My role
- Logo + visual identity
Brand guidelines - Handoff
- Figma brand book
Identity assets + exports - Timeline
- Identity / July 2024
Platform launch / February 2026
A clear foundation.A team ready to build.
LandSale connects people with land and rural property across the UK. The identity needed a clear connection to its subject, with enough structure to work across a digital platform and its wider communications.
I created the logo and visual identity, then organized the system in a Figma brand book: logo rules, color, typography, imagery and example applications.
The LandSale team took that foundation into the final website and social content. The result is a brand that has moved from the original handoff into everyday use.
01 / The identity
Fields, seenfrom above.
The symbol takes its cue from a bird’s-eye view of divided fields and land parcels. Paired with the contrast between bold “land” and lighter “sale,” it gives the marketplace a direct, recognizable signature.
Original logo artwork / Select a variant belowOne identity.
Two practical variants.
Grounded in the landscape.
Greens lead the system. Black and white keep it clear, while orange and brown add warmth and emphasis.
The primary brand color. Used for key brand elements and headings.
Beyond the logo
A system witha shared point of view.
Parcel shapes carry the geometry of the mark into supporting graphics. Landscape illustration and photography guidance connect the identity with the places the platform helps people find.
JUST Sans provides the wider typographic language, supported by defined heading and body styles for desktop and mobile.
02 / The handoff
Clear enoughto carry forward.
The brand book brought the identity into one practical reference. It defined the core rules and showed how they could translate into print, web and social applications.
Identity rules
Logo formats, clearspace, sizing, color and correct use.
Digital foundations
Color ranges, UI colors and desktop and mobile typography.
Application direction
Imagery guidance, stationery and example web and social layouts.
LandSale Brand Guidelines
The complete color palette
Selected original pages. Click the large page to enlarge and zoom. Web and social layouts in the guidelines show application direction.
03 / In use
From the handoffto the real world.
LandSale launched in February 2026. Its team developed the website and social presence from the brand foundation, bringing the identity into a working marketplace.
Visit LandSaleA note from Adam / After launch, 2026
“I absolutely love the brand you created for us and think it's transitioned really well into the final version of our site (hopefully you agree!). We get constant feedback about how great the website looks and you absolutely set the foundation for that.”
Adam Morris / LandSale
The client’s business update
A brand in use.A business moving forward.
Figures reported by Adam Morris following the February 2026 launch.
Brand identity + guidelines
Mariya Vasileva / Mariya Design Studio
Logo, palette, typography, supporting visual language and the original brand handoff.Website + social media
The LandSale team
Final website design, development, social content and ongoing brand implementation.